Sans Gêne is an intersectional dimension of apparel. It represents a community of those uninhibited by societal constraints and, by the same token, champions social commentary as mediated by fashion. On an individual level, Sans Gêne promotes self-inquiry and aims to position wearers in the same multi-hyphenate space—and state of being—that we understand as Sans Gêne. In this way, Sans Gêne embodies the French appellation for which the brand is named: without (sans) + reservation, discomfort, or embarrassment (gêne). Though the phrase itself accommodates many interdependent meanings, Sans Gêne weaves these interpretations into one resounding ethos: to disrupt the labels that routinely divide us. Its definitions portend the brand’s mission of delineating binary constructs, bringing human issues into focus, and mobilizing fashion as not only a medium of expression, but a vehicle of actionable change through Sans Gêne’s philanthropic partnerships.
Unrestricted by traditional distinctions across the ways in which we describe and participate with the fashion industry, the lines between genres—typically separated and likened to disconnected labels, the distinctions between what constitutes casual and formal dress, and the very concept of menswear and womenswear—are blurred. Democratizing access to intuitive fashion and imperative discussions around mental health and wellbeing is central to Sans Gêne’s promotion of inclusivity.